儿童友好理念视角下公园儿童消费服务场景营造策略
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Strategies for Designing Child-Friendly Consumer Service Environments in Parks
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    摘要:

    聚焦当前公园在满足儿童及家长高品质服务需求方面所面临的挑战。在保证公园普惠公共服务属性的基础上,完善现有公园内儿童消费服务场景,并积极引入更多适宜儿童的消费服务场景,旨在全面提升公园的儿童友好度,同时激发儿童及家长的消费潜力,为未来公园的更新与发展提供新的思路。从儿童友好的视角出发,深入剖析不同年龄段儿童及家长的消费行为特征,归纳公园内可供儿童消费的服务场景类型及经营模式,并据此提出一系列优化策略,包括增加户外活动种类、深化亲子互动体验、加强儿童友好服务建设、强化IP创新、引入智能化管理与智慧服务等,全面提升公园的儿童消费服务质量。通过实施上述策略可为儿童及家长提供更优质的公园环境和服务内容,促进儿童的全面发展,增强公园的吸引力,为公园消费服务的发展提供保障,从而推动公园经济的内生增长,助力公园创新转型,为城市可持续发展注入新的动力。

    Abstract:

    This article examines the challenges currently confronting parks in fulfilling the high-quality service needs of children and their parents. Grounded in the objective of maintaining parks’ universal public service attributes, it seeks to enhance existing children’s consumption service scenarios within the parks and actively introduce more suitable consumption service scenarios tailored for children. The overarching aim is to comprehensively improve the child-friendliness of the parks, stimulate the consumption potential of both children and parents, and provide innovative ideas for the future renewal and development of parks. From a child-friendly perspective, this study analyzes the consumption behaviors of children and parents across various age groups, identifies key service scenarios and business models pertinent to children’s consumption in parks, and proposes targeted strategies for optimization. These strategies include expanding outdoor activities, enhancing parent-child interactions, improving child-friendly services, fostering IP innovation, and integrating smart management and services. By implementing these strategies, parks can offer a higher-quality experience for children and parents, foster children’s development, boost park attractiveness, and drive sustainable growth. Ultimately, this will stimulate park economies, promote innovation and transformation, and contribute to urban sustainability.

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李爽,周超. 儿童友好理念视角下公园儿童消费服务场景营造策略 [J]. 园林, 2025, 42 (9): 79-87. 复制

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  • 在线发布日期: 2025-09-08
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