中国森林康养产业现状与消费需求研究
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国家自然科学基金青年基金项目“休闲农业经营主体非研发创新行为研究:投入与效率”(编号:72204100);江苏省林业科技创新与推广项目“健康中国战略背景下江苏森林康养产业创新发展研究”(编号:LYKJ〔2022〕11)


Research on the Current Situation and Consumer Demand for Forest-based Wellness in China
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    摘要:

    中国正加速推进“健康中国”和“乡村振兴”双重战略的实施,森林康养满足了国民健康和旅游双需求,是休闲农业发展的新形态。近些年,国内出台了一系列政策支持森林康养产业的发展,也有学者进行相关论证实验,但鲜有结合产业现状问题及消费市场需求,总结符合国情的产业趋势研究。研究通过分析中国森林康养产业建设发展现状及其存在问题,归纳国内森林康养旅游趋势,并通过问卷调查进一步阐述森林康养的市场需求和业态发展动态,总结了今后国内森林康养发展对策:推进各省省级森林康养基地的选取与认定工作、多渠道铺设森林康养理念和目的地宣传、高质量打造数字化森林康养环境、建设多层次多元化森林康养项目体系、联合多方领域专家跨界合作研究。

    Abstract:

    China is accelerating the implementation of the dual strategies of “Healthy China” and “Rural Revitalization”. Forest-based wellness meets the dual needs of national health and tourism and is a new form of leisure agriculture development. In recent years, China has introduced a series of policies to support the development of forest-based wellness, and some scholars have conducted relevant demonstration experiments. However, only some studies on industry trends combine the industry’s current status and consumer market demand to summarize industry trends that align with national conditions. This article studies the current status and existing problems of the construction and development of the forest-based wellness industry in China, summarizes the domestic forest-based wellness tourism trends, further elaborates on the market demand and industry development trends of forest-based wellness through a questionnaire survey, and summarizes the future development of forest-based wellness in China. The countermeasures are to promote the selection and identification of provincial forest health and wellness bases, promote forest-based wellness concepts and destinations through multiple channels, create a high-quality digital forest-based wellness environment, build a multi-level and diversified forest-based wellness service system, and unite experts from various fields for cross-border collaborative research.

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  • 在线发布日期: 2024-08-20
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