基于景观应用的萱草市场需求研究
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上海市农业农村委员会科技兴农项目“抗病常绿大花萱草新品种选育与应用示范”(编号:2019-02-08-00-08-F01107)


Research on the Market Demand of Hemerocallis Based on Landscape Application
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    摘要:

    萱草起源于中国,有中国母亲花之称。随着中国萱草产业的发展,国内已有部分苗圃引入国内外培育的新品种萱草进行扩繁生产,但是在推广过程中因新品萱草成本较高、甲方与设计方认知度低、生产方对设计师的设计手法不够了解等问题而出现推广难的情况。对植物景观设计师进行问卷调查,从萱草应用的项目类型、应用场景、常用品种与规格、设计师对萱草的了解情况、市场流通萱草的不足以及新品萱草的潜在需求,共6个角度进行调查分析。调查发现:萱草应用的项目类型以城市公园、居住小区与市政道路绿化为主;林下片植与花境是萱草最主要的应用场景;常用品种以大花萱草、金娃娃萱草以及常绿萱草为主;萱草裸根苗与容器苗均有需求;设计师对萱草的优秀特性了解不足,“忘忧”与“孝亲”是设计师对萱草文化的主要了解;市场流通萱草的不足主要是不能立即成景,花色、株型单一等;新品萱草的潜在需求主要是冬季常绿、更丰富的花色等。研究以期能促进萱草生产与设计应用地融合,提升萱草的景观表现,挖掘萱草潜在的市场需求,推动国内萱草产业的发展。

    Abstract:

    Hemerocallis originated in China and is the mother flower of China. With the development of the Hemerocallis industry in China, some nurseries in China have introduced new Hemerocallis varieties developed by domestic or abroad breeders for expanded production. However, numerous difficulties include the high cost of new Hemerocallis varieties, low awareness of purchasers and the plant landscape designers, failure to understand the designer’s design techniques and other issues. Therefore, difficulties in the promotion were encountered. A questionnaire survey on the plant landscape designers of Hemerocallis was performed, and it focused on the Hemerocallis application of the following six sub-systems: types of projects, application scenarios, commonly used varieties and specifications, designers’ understanding, the shortage in the market circulation and the potential demand for new varieties. It was found from the survey that the application of Hemerocallis has various types of projects, mainly urban park greening, residential area greening, and municipal road greening; Planting under the forest and flower border are the main application scenarios of Hemerocallis; The commonly used varieties are Hemerocallis var. ‘aurantiaca’ and ‘Stella deoro’. Hemerocallis is used in various specifications, and bare-root and container seedlings are required. The designers have an insufficient understanding of the excellent characteristics of Hemerocallis, and “Forget to worry” and “filial piety” are the designers’ main understanding of Hemerocallis culture; The main shortcomings of Hemerocallis in market circulation is that it cannot be a scene immediately, the flower color and plant type are monotonous; The potential demand of the new variety of Hemerocallis is mainly evergreen in winter, richer flower color. The relevant research results are expected to promote the combination of production and design application of Hemerocallis, enhance its landscape performance, explore the potential market demand for Hemerocallis, and promote the development of the Hemerocallis industry in China.

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  • 在线发布日期: 2023-07-21
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