Abstract:With the popularity of smartphones, the number of travel guides and photos posted by tourists on social media has soared, becoming an important data source for studying the characteristics of tourist destinations from the perspective of tourists. This study takes Xihuaiyuan Village as the research object and analyzes the landscape preference and spatial-temporal distribution characteristics of tourists through photo-visual content analysis, text analysis, and kernel density analysis. The results show that: (1) The types of tourists’ preference for the landscape of Xihuaiyuan are art wall painting and pastoral scenery, while the attention to cultural activities and life experience is low. (2) In terms of time, tourism is affected by the flowering period, showing the peak characteristics of two seasons in one year; in the spatial distribution, the hot spots of tourists are rape flower field, art wall painting area, and powder Dai grass field, and the tour line is single. The research suggests strengthening the excavation of cultural resources and enriching the tour lines, arranging festival activities in combination with festivals to enhance tourism competitiveness. The research results are helpful for suburban villages to clarify the direction of resource utilization and promote the activation of the tourism industry.