基于社交媒体数据的西怀远村游客景观偏好及其时空特征研究
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中央引导地方项目“乡村振兴视角下晋系传统聚落更新策略及保护再利用研究”(编号:YDZJSX2021A017);山西省高等学校哲学社会科学项目“文化赋能下的山西近郊型乡村振兴发展规划设计策略研究”(编号:2022W004)


Study on Tourist Preference and Its Spatial and Temporal Characteristics in Xihuaiyuan Village Based on Social Media Data
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    摘要:

    随着智能手机的普及,社交媒体上游客发布的旅游攻略和照片数量激增,成为以游客为视角研究旅游地特征的重要数据源。以太原市清徐县西怀远村为研究对象,通过照片视觉内容分析、文本分析和核密度分析等方法分析游客的景观偏好和时空分布特征。结果表明:(1)游客对西怀远景观偏好的类型是艺术墙绘和田园风光,而对文化活动、生活体验类等关注低,整体呈现重观光、轻体验的特征。(2)时间上,旅游受花期影响,呈现一年两季峰值特征;空间分布上,游客的集聚热点区域分别是油菜花田、艺术墙绘区和粉黛草田,游线单一。建议加强文化资源挖掘,丰富游线;结合节日安排节庆活动,提升旅游竞争力。研究有助于城郊乡村明确资源利用方向,以促进旅游产业活化。

    Abstract:

    With the popularity of smartphones, the number of travel guides and photos posted by tourists on social media has soared, becoming an important data source for studying the characteristics of tourist destinations from the perspective of tourists. This study takes Xihuaiyuan Village as the research object and analyzes the landscape preference and spatial-temporal distribution characteristics of tourists through photo-visual content analysis, text analysis, and kernel density analysis. The results show that: (1) The types of tourists’ preference for the landscape of Xihuaiyuan are art wall painting and pastoral scenery, while the attention to cultural activities and life experience is low. (2) In terms of time, tourism is affected by the flowering period, showing the peak characteristics of two seasons in one year; in the spatial distribution, the hot spots of tourists are rape flower field, art wall painting area, and powder Dai grass field, and the tour line is single. The research suggests strengthening the excavation of cultural resources and enriching the tour lines, arranging festival activities in combination with festivals to enhance tourism competitiveness. The research results are helpful for suburban villages to clarify the direction of resource utilization and promote the activation of the tourism industry.

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  • 在线发布日期: 2023-03-16
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