Based on the gaze theory, this article takes the Langxia Country Park in Jinshan District, Shanghai as an example. It collects official propaganda texts and tourist travel notes, uses ROST Content Mining software to analyze, and classify the collected photos, draws aggregation intention maps, and explores the relevance of various pictures. Finally, analyze the deviation of the image projection and perception of the theme farm-type country park. The results show that: The official images of the Ecological Park, Maple Leaf Island, and Shantang Folk Village Projected by the government are relatively prosperous. They are consistent with the image perceived by the tourists. The official expectation of creating a country park as a leisure experience park that integrates play and accommodation does not match. The essential landscape nodes and characteristic buildings of the Langxia Country Park are more attractive to tourists, but the management of the scenic spot lacks projection in this regard. Therefore, in future park management, based on maintaining its advantages and characteristics, it is necessary to strengthen and improve tourism infrastructure, enrich tourism activities, and repair cultural landscapes to provide tourists with a high-quality tourism experience.