Although rural areas have achieved remarkable results in environmental remediation, there are still some problems, such as difficult to highlight the characteristics of villages and low sense of belonging of villagers in recent years. The level of rural characteristics construction is uneven. In fact, the style of a village is composed of local “things”, “culture” and “people”. Village design based on “locality” can better highlight regional characteristics, meet the needs of villagers, and build local identity and emotional resonance. Taking Xulian village in Qingpu District, Shanghai as an example, the paper proposes three aspects of rural characteristics construction: (1) Local environmental restoration can be carried out by protecting the ecological background, conforming to the natural texture, and reflecting the aesthetic value. (2) Local cultural reconstruction can be carried out by materializing cultural elements, reproducing context and scene, and using local materials. (3) Local humanistic care can be carried out by improving infrastructure, creating public space and guiding villagers to participate in.