With the continuous integration of culture and tourism, it is an important issue for the high-quality development of tourism under the digital economy to make full use of emerging cultural industry forms such as animation and games to innovate cultural tourism types to meet the diverse needs of the people for cultural and entertainment experience. “Animation tourism” is one of the important types of cultural tourism in Japan. It is of great significance for Japan to revitalize the region, activate the economy, and reproduce the charm of the city. Therefore, it is helpful to explore the practical paths and measures of the Japanese animation industry in cultural tourism planning, so as to expand the emerging model of domestic cultural tourism planning. A summary of relevant practical cases shows that Japanese “sacred land” animation tourism is a creative cultural tourism planning model based on a diversified cooperative system, with regional revitalization as the core goal, and tourists’ special needs as the guidance. Furthermore, three planning strategies for animation tourism are proposed, which are animation scene response, theme tour line integration, and interactive environment coordination, in order to provide reference experience for Chinese cultural tourism planning.