In recent years, with the rapid urbanization of the country, people’s material and cultural needs are growing, and the demand for comprehensive parks which can provide diversified public activities is increasing rapidly. Under the new situation, it is not only necessary for the government to invest in the construction and maintenance of the park continuously on a large scale. With the promotion of the concept of “national fitness”, the social attention is gradually deepened, and higher demands are put forward for the landscape environmental quality, ecological productivity, functional allocation and activity venues. How to respond to the demands of site function, create the core attraction and enhance the regional land value through the comprehensive park will be the important planning issues in the future urban comprehensive park design. As a novel planning strategy, IP empowerment has achieved remarkable results in rural tourism, park construction, characteristic towns and other fields. Taking the comprehensive park as the research object, this paper analyzes the concept of IP, the differences between specialized parks and the comprehensive parks of enabling IP, and the advantages of IP enabled by comprehensive parks. Combined with the case of Nanhai Park in Yancheng, the paper aims to put forward operational methods and suggestions for comprehensive parks through design practice.