To scientifi cally implement the rural revitalization strategy and address prominent issues such as severe landscape homogenization, ecological degradation, and cultural heritage discontinuity in southern Fujian, this study examines Tianzhong Village in Longhai District, Zhangzhou City. A three-dimensional rural landscape evaluation system integrating “material space, natural ecology, and social culture” was established. The Analytic Hierarchy Process (AHP) was employed to determine indicator weights, while the Fuzzy Comprehensive Evaluation (FCE) method quantifi ed landscape quality, leading to targeted optimization strategies. Results indicate that the criterion layer weight ranking is natural ecological landscape (0.4289) > social cultural landscape (0.3612) > material space landscape (0.2099), with natural ecology serving as the core foundation. At the indicator level, mountain-water landscapes (0.3087), traditional handicrafts (0.2103), and folk culture (0.1508) carry the highest weights, representing distinctive village features. The criterion layer scores show natural ecology (3.78) > material space (3.69) > social culture (3.09), highlighting social-cultural landscapes as the primary weakness. At the factor level, indicators such as harmony between old and new buildings (2.91), diversity of activity facilities (2.88), and uniqueness of ancient trees (2.93) score below 3.0, indicating key improvement areas. Based on these fi ndings, optimization strategies, including ecological red line demarcation, architectural style regulation, and intangible cultural heritage preservation, are proposed across three dimensions: protection, utilization, and inheritance. This study provides a reference for landscape evaluation and planning of characteristic villages in southern Fujian.