In the context of ongoing enhancements to waterfront public spaces along both banks of the Huangpu River, ferry terminals have emerged as vital nodes facilitating cross-river transportation and serving as multifunctional public spaces along greenways, with their signifi cance increasingly acknowledged. Presently, research on integrating greenways with urban transportation primarily focuses on coupling greenways with urban slow-moving transportation systems, while investigations on integrating water and land transportation remain limited. This study considers the 18 ferry stations situated along the 45-kilometer continuous section of the Huangpu River riverside greenway and their adjacent greenway segments as its research subjects. Utilizing the intersection of movement patterns between ferry transfer passengers and greenway users, three types of traffi c organization modes are classifi ed: at-grade, semi-grade, and elevated. A questionnaire survey was conducted to evaluate the Passenger Experience at ferry terminals, and the Importance-Performance Analysis (IPA) technique was employed to identify priority areas for improvement for each traffi c organization mode. The results indicate: (1) Overall satisfaction levels for the three modes, ranked from highest to lowest, are elevated, at-grade, and semi-elevated. (2) At-grade modes display signifi cant defi ciencies in passage smoothness, with inadequate spatial discernibility and accessibility facilities. (3) Semi-grade and elevated modes exhibit insuffi - cient signage completeness and transfer smoothness, with marginally poorer spatial recognizability. Based on the evaluation and analysis results, systematic enhancement strategies are proposed to elevate ferry and greenway service levels: At-grade modes should prioritize traffic flow management and optimize connecting segments to enhance safety; Semi-grade modes should improve signage guidance eff ectiveness to resolve issues with indistinguishable grade-separated lanes; Elevated modes should strengthen visual connectivity and address station concealment issues.