Forest health-care is a rapidly developing emerging tourism industry. Understanding the perceptions and preferences of those who have experienced forest health-care can enhance the appeal of forest health care services, meet the diverse needs of people, and provide theoretical support and practical guidance for developing the forest health care industry. The four forest health-care bases in the Qinling Shaanxi region were investigated, and 378 valid questionnaires were collected from experiencers and analyzed, culminating in the construction and validation of a structural equation model. The results indicated: (1) There is diversity in the understanding of forest health-care knowledge among different age groups of experiencers, young participants recognize its diverse functions, middle-aged participants focus on health-related activities, and elderly participants emphasize direct health benefits and ecological value. (2) In terms of leisure activities, participants generally enjoy appreciating the scenery and taking leisurely walks, showing a high interest in forest landscapes and cultural relics, with summer becoming the most popular season for experiences. (3) Climate comfort, catering and accommodation conditions, transportation convenience, and ecological and cultural characteristics are key factors affecting the forest health-care experience and destination selection. (4) Exceriencer’s perceptions and preferences significantly impact forest health-care cognition and destination selection, being the most significant among all influencing factors. The research results emphasize that optimizing the perceptions and preferences of experiencers and comprehensively improving service quality, environmental facilities, ecological protection awareness, and local cultural characteristics are crucial for enhancing the attractiveness and competitiveness of forest health-care bases.