基于情感分析的西安兴庆宫公园改造后生态系统文化服务满意度研究
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教育部人文社科基金项目“隋唐时期须弥座台基外来艺术样式中国化研究”(编号:21YJC760047);陕西省社会科学基金项目“基于自组织理论的陕南后柳古镇保护研究”(编号:2020J020)


A Study on the Satisfaction of Ecosystem Cultural Services After the Renovation of Xi’an Xingqing Gong Park Based on Sentiment Analysis
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    摘要:

    生态系统文化服务是评价城市绿色空间特征及价值的重要指标。以西安市著名的历史公园——兴庆宫公园为研究对象,搜集公园改造前后大众点评、美团、携程网等互联网平台上的相关评论,采用情感分析技术对评论文本的情感倾向进行统计分析,最终得到公园改造前后生态系统文化服务的满意度指数。同时以问卷调查作为情感分析的对照组,将两者的分析结果交叉互证,校勘纠偏,以期得到更为客观准确的结论。结果显示:公园游客对于改造后的建筑、雕塑、桥梁等传统园林要素的各项文化服务功能较为满意,对于与使用者日常活动紧密相关的游乐设施、健身设施等较为不满,而改造后的公园植物在各个文化服务方面均表现不佳。研究表明:基于网络评论的情感分析是量化城市公园文化服务满意度的有效工具;情感分析技术与传统实证方法的交叉运用能有效规避单一技术路径导致的计算偏差;情感分析技术对文化服务的量化结果能够揭示公园改造过程中存在的问题,并为公园的后续管理提供依据。

    Abstract:

    Cultural ecosystem services (CES) are important indicators for evaluating the characteristics and value of urban green space. This paper takes Xingqing Gong Park as the research object. Relevant comments on Internet platforms such as Dianping, Meituan, and Ctrip were collected before and after the park’s renovation. The sentiment tendency of the remarks was statistically analyzed using sentiment computing techniques, and the satisfaction index of cultural ecosystem services before and after the park renovation was finally obtained. At the same time, the questionnaire survey was used as the control group for sentiment computing, and the results of the two methods were cross-corroborated and corrected to obtain more objective and accurate conclusions. The results show that visitors are more satisfied with the cultural services of traditional garden elements such as buildings, sculptures, and bridges after the renovation and more dissatisfied with the amusement and fitness facilities closely related to the users’ daily activities. At the same time, the plants of the renovated park do not perform well in all cultural services. The study shows that sentiment computing based on online comments is an effective tool to quantify the satisfaction of cultural services in urban parks; the cross-application of sentiment computing techniques and traditional empirical methods can effectively avoid the calculation bias caused by a single technical path; and the quantitative results of the cultural services by the sentiment computing techniques can reveal problems in the process of park renovation and provide a basis for the subsequent management of the park.

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  • 在线发布日期: 2024-12-13
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